Text Messaging in Grand Junction gives consumers the opportunity to choose their own advertising. We are constantly bombarded today with business marketing messages; commercials, radio ads, magazine advertisements, billboards, etc. Most consumers don’t mind but unless they are looking for something specific, they may gloss over your well-earned marketing budget.
Text Messaging Benefits Consumers
In order to market to your mobile customers, you first have to get them to opt-in. By opting in your customers have specifically told you that they are willing to receive text messages from you. This means that they are literally waiting for you to engage with them using text messaging. Blue Finn Creative Group, located in Grand Junction, CO, makes sure that every client that send messages on our short codes have expressed permission from each and every subscriber and that all our clients are following the guidelines of the main players in the business like the Common Short Code Administration.
As soon as a text message comes to our mobile phones, we are ready to look. We know that it can only be 160 characters long and usually not even. Thus, when we hear the infamous ding on our phones, we know it will only take seconds to look at the text message and respond.
If you have agreed to receive text messages, you are wanting constant updates from local Grand Junction businesses. Consumers are excited to be a part of a community. This is why social media and text messaging work so well together. The more I know about your business, the more I want to be a part of what’s going on.
If you are marketing to new customers with your text messaging, it’s always a good idea to give them an incentive. Thus, the quick take is born! You give them an offer they can quickly take advantage of. It’s vitally important that you offer this even if they are willing to pay full price. If they see that you have their best interests in mind, they will be more willing to opt-in to your text messaging service because they know it’s about the relationship and not just the sale; and relationships are key in Grand Junction. Since you are so kind to offer the quick take, you can capitalize on the quick give; namely, their mobile number. Once you have this tiny 10-digit piece of information, possibilities open wide up for your company.
Businesses Using Text Messaging Have a Significant Advantage
You may be thinking that utilizing text messaging will be an expensive endeavor. Not so. Our text messaging packages start for less than $100 month. We offer the do-it-yourself texting option as well as the let-us-help texting option. Either can have great rewards if you’re willing to use them properly. This is also an advantage because while your text messaging budget is small now, you can utilize the rest of your marketing dollars to increase awareness using your efforts already in place.
Your social media should be the first portal utilized to engage customers to opt-in to your text messaging campaign. By letting your customers that already “Like” your Facebook page or ones that you are currently friends with know about your text messaging service, you can capture a quick audience that can only grow larger in time. Your web design should have a focus on your text messaging opt-in as well.
Because text messages have an alarming 98% readability rate as opposed to the 50% or lower readability for email, you can be rest assured that your customers are receiving your messages. Obviously, the more visibility your Grand Junction company has the better. Text messaging allows consumers to see a new deal, promotion, or new information that they can act on by going to your store, whether brick and mortar or online, and make a purchase.
Never mind waiting for your local newspaper to print your ad, or a sign company to finish a billboard. Text messaging offers instantaneous results. If you have the ability to market yourself online and have an mobile web design where a consumer can act on a message you send, the results are even faster.
“I like to think of it as the certified mail of digital communications,” said Jeff Lee, president of Distributive Networks, a text-messaging application and consulting firm based in Washington. “When you want to be sure people see something, send it by text.”
- http://www.nytimes.com/2009/09/24/business/smallbusiness/24texting.html
Green is the new buzz word these days in Grand Junction, and text messaging is all about green. There’s no paper waste. There’s no foot work. There’s no wasted time. It takes less than one minute to add a message and send it to all your subscribers. The environment is safely resting in the text messaging arms.
The text messaging wave is turning into a tsunami. There are lots of resources, like the Mobile Marketer, out there dedicated to informing you about text messaging and with multi-million dollar companies already pouncing on the text message marketing bandwagon, Blue Finn wants to be your marketing company resource in order to compete in this ever-expanding endeavor. That’s why we’ve made it affordable and reachable. Contact us today and find out how text messaging can work for your business.
