SEO (Search Engine Optimization) is the research and strategy of selecting the most effective keywords, keyword phrases and content to drive qualified customers to your website. On an average, the majority of new visitor business leads come through search engines. That’s why search engine visibility is very important to every business especially here in Grand Junction.
SEO Gives Search Engines What They Want
SEO is all about exactly what it says; optimization. We optimize things all the time. Just like a car needs to be taken care of in order for it to run as optimum as possible, Blue Finn wants to optimize your website for search engine visibility. This is done in a multitude of ways; the biggest being content.
If you went to your local Grand Junction bookstore or library and wanted to peruse through a book on the rainforest. Would you immediately find the smallest book available and pull it off the shelf? Absolutely not. You’d probably find the biggest book, turn to the table of contents or the index and look for the section that most interests you. Instinctively, a librarian would do the same if you asked for help. The same is true with your website.
If someone is researching what your company offers, Google “knows” all about websites. It’s their job to know which sites are optimized for what you’re looking for. Thus, they have many tools at their disposal to know where to send you based on what you are searching for in that particular search engine. Thus, if a site has been search engine optimized, Google is more than likely going to send you there.
In the search engine optimized world content is king!!! Even if you have a site that has a beautiful web design and has been completely optimized in all different facets, but only have one or two pages, Google will choose a larger site over yours. The goal in search engine optimization is to take every single “page” on your site and make sure that it has been SEO’d to the max.
In doing this, you will guarantee that search engines will not only find you, but raise you to the top of the list. Why would Google put you at the top of the list? Because it is their job to give the user exactly what they ask for. If you want to search for Grand Junction, CO, then Google is going to find the absolute best site on that topic.
SEO Gives Searchers What They Want
Google doesn’t really “read” your site. What it does do is choose the best site to give it’s users based on a barrage of different items. However, because Google has so many different things it looks for when searching for an optimized site, it can rest easy knowing that the site it gives you will be what you want, based on your search term.
A company that has spent so much time on their web design and SEO would be foolish to not have relevant and pertinent information in regards to the terms they are optimizing for. Thus, if you can get searchers to your site and keep them there, Google knows that they have given you what you asked for.
Bounce rates are the amount of time that a users stays on a particular page. If Google puts a site on top for a particular word but the users come back and search for another site relatively quickly, they take note of that and wait for you to stay on a certain page, preferably one that has SEO as well. Once Google realizes that a better site has better information and better bounce rates, Google is quick to give searchers what they ask for.
Blue Finn Creative Group has the tools and the knowledge in place to SEO your site. We also incorporate your social media into your site to give you the highest visibility. We don’t use tricks or gimmicks because, in the long run, your sites ranking can only be damaged or blacklisted. By using tried and true SEO techniques, your site can start climbing the ladder to the top rung quickly. The best way is to take a focused approach on each of your pages and make sure that each paragraph, picture, link, tags, etc. are optimized so that Google can know that you will give the user exactly what they want.