Throughout the internet there are literally hundreds of articles out there answering the question, “Why do I need a website if I have a Facebook page?” The question is certainly valid and an appropriate one too since this is a question we, who provide marketing in Grand Junction, hear a lot. The last time we heard it, our response was, “Did you used to have a MySpace page too?”
Use Facebook To Its Full Potential
This is not an article urging you to dump Facebook. In fact, it’s quite the contrary. If you were on a complete shoestring budget, and had nothing leftover to develop your own web design, then I will be the first to tell you to get the most from your Facebook page. Facebook has lots to offer. We have helped our clients develop their Facebook pages into exactly what they needed. The GJ Rockies have their own game schedule on a Facebook tab. Crossroads Wine and Spirits has a tab that you can see more of what they offer for food. And don’t forget the usefulness of posting status updates to let customers know what’s new with your business. Facebook has excellent qualities and we use it every day for our clients, but there is a lot of room for your marketing to spread its wings.
Facebook is not an island. Although it can be useful to start as your sole link into the digital marketing world, don’t let it be a crutch. I’m no fortune teller, but I can tell you that trends come and go all the time and Facebook is certainly trending. One of the most important things for a company to maintain is their brand. There is no better place to brand yourself than with a website. It’s not just about what your customer sees, but also the experience they have when they get there. Your website can offer many different things and doesn’t have to cost an arm and a leg. In fact, there are other businesses out there that allow you to build your own website for free. (In my experience, especially in web design, you get what you pay for) Diversifying yourself in social media is important as well. Show your customers that you are committed to your business’ image and use alternatives like Google+, Pinterest, YouTube, etc.
We have helped numerous clients wade through the ocean of information on how to market your business these days. Sometimes you can feel like you’re drowning, but you might only be face down in 2 inches of water. We really do care about your business and we have both short-term and long-term agreements that fit your budget as well as your goals. If you have questions, we want to hear them and get you answers as fast as possible so you don’t lose any time in your own marketing goals. Click the button below, take 2 minutes and fill out the form, and you’ll be started on the road to building a successful marketing strategy for your company.