Understand Content Marketing
In this day and age, business owners are finding out that cheaper is not always easier when marketing Grand Junction. Your Facebook presence is easy to maintain by throwing out some questions or maybe a picture of your staff, but is it engaging your audience. The first thing you, as a business owner, needs to understand is how content marketing is different than traditional marketing. In a nutshell, content marketing gently pulls your audience closer instead of shoving them into your message. It isn’t an overnight success and needs to be nurtured by your entire organization. To read more on content marketing, click here.
Find Your Content Niche
Throughout your organization you have a wide variety of people. Some are more vocal than others, but all have some kind of story to tell. Find a group of people that you can depend on to produce content revolving around your business. Some may like to use words and write articles. Others may enjoy taking pictures of your products and services. Some like to speak or be in front of a camera. No matter what the content is, as long as your employees are passionate about it, will serve to be beneficial. You as a manager may have to fill in the gaps, but it will be worth it in the end.
Evaluate Your Options
Once you have a defined arsenal of content, or future arsenal, at your fingertips, it’s time to start planning your strategy and this includes the “where” question. Make sure that you understand all the options that are available to you in terms of what social media platforms you have access to. While the most popular may be Facebook and Twitter, you need to be aware of the other platforms that may serve you better like Linked In and Pinterest. Once you identify your current stream of content, the platforms will present themselves.
Be Consistent in Your Content Marketing
Ever gone to a site that has a blog that hasn’t been updated in months or, perhaps, years. What are your impressions of those businesses? That’s the same impression others will have of you if you are not consistent. I would say that quality outranks quantity every time, but in this case, quantity coupled with evaluation will trump quality. Make sure that you are consistently posting and engaging your audience instead of endlessly refining and making sure the content is top-notch. If you practice consistency and monitor results, your future content will always be easier to refine.
Don’t let popularity rule your marketing strategy. Be diligent in your efforts to plan first. Once you have a plan stick with it for a considerable amount of time. Constantly reevaluate your efforts and continually ask for content from your most reliable people. Once you see the results from your efforts and you continually strive to get better, your customers will appreciate what they find and a happy customer is always your best asset.