One of the most common phrases we hear from Grand Junction business owners is “I don’t know how to use Facebook, but I know I need it.” Facebook works if you work it. It is like any other thing in life; if you want to use it, you have to use it. It takes time to understand Facebook and all it’s nuances, but it can be done.
Facebook Keeps You Connected
In today’s world, people are excited to be reconnecting with each other through Facebook. Technology seemed to have driven a wedge between people. Emails could go back and forth. Chat rooms were good for a small group of people if you could coordinate when and were to “meet.” But when Facebook showed up, it gave us the opportunity to connect with people when we wanted. This is why text messaging is such a utilized medium also.
Facebook allows people, especially in Grand Junction, to connect when they want to and with who they want to. You may have to wait to talk to a friend, but the conversation can continue whether you are logged onto Facebook or not. This is awesome news for any company because it means that you can converse with your audience at any time.
Imagine if you wanted to be in a market and could shake hands with everyone there and have your friends introduce you to their friends. Facebook provides you this opportunity. However, you need to be careful how you approach people. Even though you may have a name tag on that associates you with your business, you don’t want to show up to a party in a suit and tie. Facebook is not the place to push your product or service. It is a chance for you to connect with people.
By using Facebook to create relationships, you can foster those through continuous postings and updates. Let people know your humanitarian efforts. Explain to people why you are in business and how much you care about the local Grand Junction community. When people on Facebook see the genuine attitude you have toward things outside your business, they can utilize your page to direct them to your own site.
Facebook Gives Your Fans Direction
Facebook allows you to connect with people personally. When Facebookers are ready to get down to business, you should be ready to give them what they want. Your page can move them in the right direction in their buying decisions through pictures, events, polls, your products, and your website.
A good graphically designed Facebook page will encourage visitors to view your pictures on your page. Pictures are worth a thousand words and Facebook not only allows you to write descriptions of pictures you post but even allows you to tag people. When you see a picture of a product on Facebook and a real person associated with it, the experience becomes that much more alive.
Musician Lenny Kravitz uploaded pictures of his concert inItalyin 2009 and asked everyone to tag themselves. This gave him good publicity as the update on being tagged appeared on the fans’ walls.
Facebook events are another way to engage your customers. Let them know about events that are coming up and why they should attend. You can increase awareness by having your loyal customers invite others as well. In accordance with that, start using Facebook to poll people. It may not even be relevant to your business but the more ways you can gather information about your population, the better.
Last, but certainly not least, use Facebook to showcase your products. Whether you have the means to make an online store on Facebook or not, allowing people to see your products gives them more reason to purchase. Always make a direct link to your site from Facebook as well and have a web design that complements your Facebook page. Never give up an opportunity to turn a Facebook relationship into a business relationship. When you are able to prove that you have a quality product, that will only enhance the connection you’ve worked hard at maintaining.
Blue Finn Creative Group, as a marketing company, makes it a point to ensure that Grand Junction businesses are kept in the loop with the latest social media and Facebook trends. We have a wide variety of services pertaining to your Facebook and social pages that can fit any budget. Contact us today and let us help you in your social endeavors.