Content marketing is considered the creation and distribution of content, or better said, stories, with the intent of acquiring customers. It has also been referred to as pull marketing as opposed to push marketing. Traditionally, marketing has been aimed at directly propositioning the consumer directly. Many marketing strategies have been changing over the years and in Grand Junction, content marketing is quickly gaining popularity.
The best aspect about content marketing is that it can be encompassed by so many different avenues. Advertising is, by far, the most one-sided of all marketing channels. This makes it rather difficult to engage your audience, which is one of the primary objectives of content marketing. This does not exclude it as completely useless and should always be accompanied by professional graphic design. Advertising, however, can be a platform to begin engagement.
Blogs and articles are a marketing channel that lend more to content marketing than advertising. While content marketing is heavily involved in distributing content, and posts within a good website design do have the opportunity to tell a story, they leave much to be desired to keep the story continuing. They do allow the company to enhance its search engine optimization along with allowing the reader the ability to gain more information than a simple advertisement which can be beneficial to the overall goal of content marketing. However, there is one marketing channel that lends itself to content marketing better than the rest.
Social media has taken a front row seat in the minds of consumers today, and for good reason. The avenue of social media lends itself very well to people because it gives them a chance to share in each other’s lives. This is why businesses have taken the opportunity to use social media for most of their content marketing efforts.
Some businesses have jumped into social media channels hoping to use it the same as traditional advertising and have failed. The most obvious reasons is because advertising in social media has little to do with conversation or engagement, which are the two most important aspects of social media. The most successful companies are those which use social media as a way to converse with their customers.
Content marketing is definitely a new medium of marketing that involves much more thought and planning than previous marketing strategies. With proper planning, enticing content and frequent conversation starters, businesses can be very successful at content marketing.