Below, you will read a few great ways to build and maintain a good reputation on Facebook (and the principles can be used for any social networking site). So if you’re advertising using Facebook, this information might help you tremendously.

Why is a Good Reputation Important?

For people who don’t quite understand the importance of having a good reputation on Facebook and on social media in general, here are just a few of the most common benefits you’ll experience.

• More fans and followers
• More views and Likes with every post
• More people sharing your material with their friends
• A more encompassing reach in terms of whose news feeds display your actions
• More buzz about your brand
• More willingness for opt-ins with new and existing users
• A better overall attitude about your brand
• A bigger share of your particular niche
• Less ad spending through a larger organic reach
• An increase in overall profits
• And much, much more

Tips for Creating and Maintaining a Favorable Rep

1: Be a Professional with a Personal Side

As a brand, you always need to appear as professional as possible, but you still have to be approachable. You have to be a brand that someone feels comfortable engaging with; i.e. having someone share something with you or ask you something in the expectation that you’re going to respond and/or reciprocate.

2: Understand what “Engagement” Really Is

One of the best ways to improve your reputation is to understand what engagement is. Engagement goes beyond a mere Like or a reply or share; it requires you to participate in the conservation after attempting to spark it up. Playing to the social context of a social networking site means as much engagement from your end as you expect from the other end.

3: Boast Your Positive Attributes

You’re the editor-in-chief of your brand’s page, and thus it’s up to you to put your company’s best foot forward. What exactly do people want—not necessarily need, though that’s important too—to know about your brand? This is where you can really push your brand’s positive points and put a happy face on your company. It’s a little bit of PR that will pay off in a big way in terms of your overall reputation.

4: Measure Twice, Cut Once!

Everyone to ever post things on the Internet stands back and cringes once in a while, wishing they hadn’t posted X or Y. A good reputation is very time-consuming, taking a while to build, but it only takes one wrong word or one stupid post to bring the walls tumbling down. So always perform the process of self-editing before you post anything, whether it’s an ad, a page post, a reply to someone, etc. Use the old carpenter’s adage of measuring twice and cutting once.

5: Work the Natural Progression

There’s a natural progression to a good reputation on Facebook. It’s not something that happens overnight; it’s an amalgamation of your hard work, your quality material, your willingness to engage, and of your brand’s everyday practices. As long as you’re conducting yourself as a professional and are focusing on solid brand management and a solid Facebook marketing strategy and tips, the good reputation is going to come.

6: Analyze, Test and Tweak

It may be important to always check out the analytics of your ads and to subsequently split-test and tweak them, but this isn’t where the process ends. It’s something you should do with every aspect of your Facebook page if you want to build and maintain a solid reputation. Check out all the things you’re doing under a microscope, test out new ideas and view the results, and tweak everything until it’s operating smoothly. If done in the natural progression mentioned earlier, you will find that a good reputation comes with exercising exemplary business principles.

The most important point you should take away from this article is that building and maintain a solid business reputation in social media is an ongoing process. You first have to establish yourself as a brand, and then you have to ensure that your best foot is always put forward. The good reputation will naturally settle in; then it’s just about maintenance and continuing to monitor your practices.

This article is written by Craig Robinson. He loves to write different topics about social media strategies and participates in some online communities. Aside writing for Qwaya – a tool for facebook advertising , he also works with social context and and engagement.

The best marketing messages are only effective if the right people are exposed to them, which makes keeping up-to-date and accurate contact data for your business so vital; And, with 17 percent of the population (44 million) moving each year as reported in the QAS.com global research infographic above, chances are a significant portion of your business is changing contact info, as well. Check out more statistics about the causes and impact of bad data, and keep reading for what your business needs to know.

What Causes Bad Data?

While your business may think it’s doing everything to keep accurate contact data, your employees and customers may be making mistakes that could be costing your company millions. Beyond employee errors, when inputting contact information, the client may supply incorrect information. The infographic points out people may spell their own street name incorrectly or mistake the city where they’re living, due to 1.5 million new street addresses being added in the U.S. Postal Service database yearly.

All of this adds up to outdated databases, which may result in returned mail, wasted postage and shipping costs, mis-targeted marketing, disgruntled customers who may take legal action against your company for missed deliveries, and missed opportunities to market to existing customers.

Besides the pitfalls that bad contact data brings to physical communication channels, bad contact data also affects electronic channels. Your email service may charge per user — meaning if you’re sending emails to inappropriate addresses, your business is losing money. An important aspect to successful businesses is the relationship with their customers. Bad contact data means your business is missing out on important conversations and engaging with your customers.

Why is Good Contact Data Important?

Accurate contact data saves businesses time and money. According to case studies researched by Experian QAS Software, it ensures the messages of your business get to the right people the first time. It saves your staff from having to try to track the correct information. It helps improve customer service because your staff is confident in their knowledge of your customers and ensures your company won’t be contacting people who don’t want to be reached. It saves your business from having to provide address fees. It decreases returned mail, and it cuts down on shipping costs.

The infographic also points out good contact data can increase conversions by 12.5 percent.

Good Contact Data

Good contact data is especially important for businesses that rely heavily on human interaction since maintaining relationships is so important for increasing sales and especially for a web design company in Grand Junction that creates sites that gathers data for clients. One such industry is in real estate, where Pettijohn advises real estate agents to use content marketing to show off the human side to their customers. One way to spread the word about the content you’re producing is to use accurate contact data to message your contacts, which will, in turn, increase the awareness of your marketing messages within your content marketing.

Quality contact data also ensures your message may be passed on in the form of referrals. Implementing a contact data system improves both current and future business interactions.

That means getting the word out to people you don’t know — and you hope that word is good. However, in this day and age, word of mouth is limited, and now people look for services on the Internet. So, what people say about you is important because it can make or break your freelance career; even for a web designer in Washington, MO.

How Do You Manage That?

Reputation.com

Online reputation management, or ORM, is crucial these days. Reputation.com focuses on monitoring people and their businesses to make sure your Internet “face” is positive by not letting negative or irrelevant search results deter potential clients.

Reputation mentions the scenario: What would you do if you learned that your personal information were available to anyone with Internet access? What about a one-star review of your practice on Yelp, provoked by a mistake made by an administrative member who no longer works for you? People in your area looking for dentists on the web might very well see that review — and go elsewhere.

Reputation will suppress negative comments that show up high in search results.

The company will create custom profiles and other content for your business to create a positive online presence.

Business iHub

For a business to grow, it needs to be searchable. The website should convey the message and attract traffic to your business. This means, according to Business iHub, to be search-friendly you need to include the right content and keywords generally used in the specific business. The website, which should include photographs, should be simple and organized and have a testimonial page. Customer feedback, after all, is another form of advertising.

Registering online directories is another option for someone starting a freelance business. The more directories on which a business is registered, the larger footprint the business will make, Business iHub also reported.

Take Social Media, for Example …

Of course, there are many social networks all over: Twitter, Pinterest, Facebook and others. With the popularity of these sites, a budding freelancer can promote ones own work in a financially prudent and wide-ranging manner and help control what shows up on a search page.

Take Facebook, for example, it mentions four steps for a business to build its presence there: building a page, connecting with people, engaging an audience and influencing friends of fans.

Building a business page on Facebook involves giving the page a name, putting up a business logo, giving it a memorable address and downloading a good cover photo. A Facebook ad is the next step, followed by writing relevant and engaging posts, asking questions of the audience and seeking input. (That is, after all, part of the fun of Facebook: reader interaction.)

The Internet can be a freelancers best friend when starting out, and controlling online content is a huge advantage to growing new business.

A couple examples of these achievements include:

• Downtown Grand Junction
  • We have been working with the Downtown Association for quite a while until they hired their new marketing director at the end of February.  Until that time, our engagement on Facebook was nationally recognized by Social Bakers as listed as number 17 of the top Government Organizations in the nation.  This was a huge accomplishment, yet didn’t happen overnight.  Our team spent countless hours, not only posting on the DTA’s page but also engaging with other businesses on their own pages and meeting in person as well.  To see a screenshot of the DTA’s rank on the Social Baker’s on February 12th, 2013, click HERE.
• Roice-Hurst Humane Society
  • When we started having conversations with Roice-Hurst our efforts were focused on helping them with their website presence as well as their Facebook engagement as well.  Through time we realized that Facebook was going to be more of an asset and we got to work right away.  To our amazement, there were plenty of opportunities to connect with people that truly cared about Roice’s mission and the animals they cared for.  After a campaign to help 16 puppies get adopted, our team analyzed the results and it even reached to other states outside of Colorado. See the album of puppies HERE.
• Greg Remmenga
  • Greg came to us and invited us to help him with his overall digital marketing strategy.  For his business in Grand Junction, web design was an integral part.  The most exciting aspect of this was that we were able to setup a free online chat service on his site which procured a client since they were able to respond quickly.  You can view his site HERE.

Because of our recent successes, we’ve realized the importance of specializing in the areas that we are experts in; SEO, social media, graphic design, and web design.  The BlueFinn name will continue to be an umbrella for each of these areas and we are working to create each specialized company soon.  Right now, Witness Web Design is one of the first companies to emerge from this process.  Professional and affordable web design will be offered still in Grand Junction, but also in Washington MO, New Haven MO, and Hermann MO.   Our prices are very competitive and there is a list of services that our base price includes.  To read more about Witness Web Design visit our site HERE.

In this day and age, business owners are finding out that cheaper is not always easier when marketing Grand Junction. Your Facebook presence is easy to maintain by throwing out some questions or maybe a picture of your staff, but is it engaging your audience. The first thing you, as a business owner, needs to understand is how content marketing is different than traditional marketing. In a nutshell, content marketing gently pulls your audience closer instead of shoving them into your message. It isn’t an overnight success and needs to be nurtured by your entire organization. To read more on content marketing, click here.

Find Your Content Niche

Throughout your organization you have a wide variety of people. Some are more vocal than others, but all have some kind of story to tell. Find a group of people that you can depend on to produce content revolving around your business. Some may like to use words and write articles. Others may enjoy taking pictures of your products and services. Some like to speak or be in front of a camera. No matter what the content is, as long as your employees are passionate about it, will serve to be beneficial. You as a manager may have to fill in the gaps, but it will be worth it in the end.

Evaluate Your Options

Once you have a defined arsenal of content, or future arsenal, at your fingertips, it’s time to start planning your strategy and this includes the “where” question. Make sure that you understand all the options that are available to you in terms of what social media platforms you have access to. While the most popular may be Facebook and Twitter, you need to be aware of the other platforms that may serve you better like Linked In and Pinterest. Once you identify your current stream of content, the platforms will present themselves.

Be Consistent in Your Content Marketing

Ever gone to a site that has a blog that hasn’t been updated in months or, perhaps, years. What are your impressions of those businesses? That’s the same impression others will have of you if you are not consistent. I would say that quality outranks quantity every time, but in this case, quantity coupled with evaluation will trump quality. Make sure that you are consistently posting and engaging your audience instead of endlessly refining and making sure the content is top-notch. If you practice consistency and monitor results, your future content will always be easier to refine.

Don’t let popularity rule your marketing strategy. Be diligent in your efforts to plan first. Once you have a plan stick with it for a considerable amount of time. Constantly reevaluate your efforts and continually ask for content from your most reliable people. Once you see the results from your efforts and you continually strive to get better, your customers will appreciate what they find and a happy customer is always your best asset.